Proving once again that New York is a unique market unto itself, behold the latest attempted guerilla marketing effort from DKNY.

The concept is simple: take a bike, paint it obnoxiously bright orange, paint a URL on it, and we’ll get noticed. But you didn’t realise how intense New York can be, and how we don’t [...]

// a tale of New York, advertising: outdoor, brands & branding, fashion
// No Comments »

Politics are in full swing. The US Presidential Primaries have got the entire nation on the edge of our seats. So I thought it fitting to make a few little posters. You know, to do my duty.

Any other suggestions for messages? I thought of pointing out how Barack Obama used to smoke cigarettes, and how [...]

// a tale of advertising: print, national identities, politics
// 1 Comment »

Say Hello to HiPhone. No, not from Apple, but 1.3 Billion Chinese can’t tell the difference.

In the ongoing series of Chinese knock-off brands, we find a clone of Apple’s popular iPhone. With a similar product design and interface, it’s actually a good copy. While the name may be strikingly similar, I suspect the ‘experience’ doesn’t [...]

// a tale of China, brands & branding, computers & gadgets, national identities
// 2 Comments »