Wonderbra has one of the most recognisable type logos around. But alas, that oft recognised and revered mark is no more.

This is a classic example of trying to fix something that isn’t at all broken. The result: a lame and generic substitute for something that had cultivated a quirky and humourous place in the consumer mind. Boo. However, at the time of this post, the new logo has not been implemented on their website, so I don’t know what to make of it. Could the whole thing be a false alarm?

However, Wonderbra isn’t down and out yet, as they’ve just unleashed a great series of ads in Europe. Again, that European style of advertising that I love: zero copy.

View the whole series »

Source for both is Fredrik Samuel

// a tale of advertising: print, brands & branding
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