I’ve posted about it a number of times before, but Barack Obama’s logo is awesome. And I’m clearly not the only one who thinks so.
Michael Bierut, partner at Pentagram and overall design impresario, has been interviewed about how and why the Obama logo is so successful. The article from Newsweek is absolutely worth reading, [...]

// a tale of brands & branding, national identities, politics, the industry
// 1 Comment »

Branding is big these days. Obviously. I have observed that in recent years everyone in the design business is also claiming to be a branding expert. But what are the true branding experts observing?
An article from DesignWeek in the UK illustrates how brands are positioning themselves as more emotional, and exploiting their softer, more human [...]

// a tale of Britain, brands & branding, the industry
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Late last year, I remarked about the death of retail computer chain CompUSA. It died a fiery death in some parts, but other locations took months to finally shutter. Oddly enough, their website is still up and appears as if nothing ever happened.
From Gizmodo comes two very sad photos of a store after the [...]

// a tale of brands & branding, computers & gadgets, photography
// 1 Comment »

Yesterday evening, Starbuckses all over the City and I think the Country closed their doors for 3 hours. While most accountants are no doubt pulling their hair over the lost latte sales, from a branding point of view I raise my hands and applaud.
The reason for the close: training. Staff was given the time to [...]

// a tale of New York, brands & branding
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It’s no secret that there is a market for high-priced facial creams — especially the ones that promise great anti-wrinkling action and any help in the fight against aging. Recently, however, a study from a group called Women’s Own concluded that the best product on the market isn’t from Estee Lauder, et al, but rather from [...]

// a tale of Britain, brands & branding, fashion
// No Comments »

This is funny. From Internet Superstar with Martin Sargent.

Get the Flash Player to see this player.

var s0 = new SWFObject(”http://www.perezfox.com/wp-content/plugins/flash-video-player/mediaplayer.swf”,”n0″,”320″,”260″,”7″);
s0.addParam(”allowfullscreen”,”true”);
s0.addParam(”allowscriptaccess”,”always”);
s0.addVariable(”javascriptid”,”n0″);
s0.addVariable(”height”,”260″);
s0.addVariable(”width”,”320″);
s0.addVariable(”searchbar”,”false”);
s0.addVariable(”screencolor”,”0×000000″);
s0.addVariable(”overstretch”,”true”);
s0.addVariable(”showeq”,”false”);
s0.addVariable(”showicons”,”true”);
s0.addVariable(”shownavigation”,”true”);
s0.addVariable(”showstop”,”false”);
s0.addVariable(”showndigits”,”true”);
s0.addVariable(”showdownload”,”false”);
s0.addVariable(”usefullscreen”,”true”);
s0.addVariable(”autoscroll”,”false”);
s0.addVariable(”displayheight”,”240″);
s0.addVariable(”thumbsinplaylist”,”true”);
s0.addVariable(”autostart”,”false”);
s0.addVariable(”bufferlength”,”3″);
s0.addVariable(”repeat”,”false”);
s0.addVariable(”rotatetime”,”5″);
s0.addVariable(”shuffle”,”false”);
s0.addVariable(”smoothing”,”true”);
s0.addVariable(”volume”,”80″);
s0.addVariable(”enablejs”,”true”);
s0.addVariable(”linkfromdisplay”,”false”);
s0.addVariable(”linktarget”,”_self”);
s0.addVariable(”searchlink”,”http://search.longtail.tv/?q=”);
s0.addVariable(”file”,”http://www.perezfox.com/video/toshiba_air.flv”);
s0.write(”video0″);

Oh, how I love spoof advertising.

// a tale of advertising: tv/radio, brands & branding, computers & gadgets, the internet
// No Comments »

Just one more way Debbie Millman is awesome: she can write backwards, from right to left and duplicate those words with her opposite hand.
Sorry for the street noise and general jankiness of this video. Debbie, what were you writing anyway?
This was filmed at the Stefan Sagmeister exhibit/installation “Things I Have Learned in My Life So [...]

// a tale of New York, the industry
// No Comments »