Best of the Worst CES 2008
// 16 January 2008, 13:08
Awful copywriting or classic Engrish?
CES, the largest trade show this planet has ever seen, concluded last week i n Las Vegas. As usual, companies break out the gadget bling to wow patrons with dreams of 150″ plasma screens and electronics so thin you literally can’t see it. Whoa!
But while the gadget may have been impressive, the advertising was not. Engadget has collected a brilliantly awesomely terrible series of signs, posters, straplines and logos featured at CES.
Some of these are lost in translation, assumably from a Japanese copywriter, but others truly have no excuse. Check it out for yourself. And laugh.
// a tale of advertising: outdoor, brands & branding, computers & gadgets, design
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