Following the logo design trends of 2007, and with the recent debacle with the new Xerox logo, it seems logos are on the brain for more than just me. But what makes a good logo? What’s the process and what are the criteria? Well, there’s a lot of alchemy.

But if you’re looking for a place to start, check out this article from You the Designer. Most seasoned designers will understand these principals without a second thought, but they’re worth a second look for everyone, even if only as a checklist.

Head over to the post, and don’t forget to see the other links at the bottom.

My opinion on making a great logo — don’t overthink it! While ‘graphic wit’ is a powerful tool to employ, it doesn’t outrank ‘graphic logic’. Don’t try to outsmart yourself or your audience. In short, keep it simple.

Trust me, I’ll have more to say when I wrap up some current projects. Watch this space.

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