Xerox’s old and new logo
Xerox, our favourite juggernaut of a global tech company, has debuted a new brand identity. The mark is an evolution of the existing and well-known wordmark, but we’re also treated to a icon, something new for Xerox. Check out a [much] larger version of the above new logo here.
What do I [...]

// a tale of brands & branding
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In case you didn’t notice, I added a “Reading List” section to this site over the holidays. I’m keeping track of books I’ve read and others I’m still reading. This is my ongoing recommendation list, meaning if I list it, you should read it. (That is, of course, if you agree with my overall views [...]

// a tale of the industry, this website
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Yesterday, I wandered into a national chain pharmacy to buy some NyQuil. When I [finally] got to the register, the price showed up $2.50 more than I expected based on the shelf price. Turns out someone put it in the wrong place on the shelf and the girl behind the register was quick to pass [...]

// a tale of nothing
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