The World’s Loneliest Store
// 28 December 2007, 23:11
Most retailers want to put their stores in a location likely to attract shoppers — not Prada, those cheeky devils.
Prada has taken a rogue step and erected a shop outside of Marfa, Texas on a desolate stretch of Highway 90. The store, which is really truly located in the middle of nothing, is fully stocked [...]
// a tale of brands & branding, fashion
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