Snapple Brand Re-Design

Snapple’s old logo and their new one
Snapple, that old deli-shelf standby of non-soda, has unleashed a new brand identity to a pretty dismal reaction from the design community.
The new identity takes the original premise of Snapple as a quirky and unpretentious New York brand, and runs it through that meat-grinder of corporate marketing. The result, [...]



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