This hilarious video turned up today on Digg and surprise, it came from AOL.
AOL News Presents: Where Are They Now?
Wow, shocked that AOL could be clever enough to capitalise on internet culture — something which generally moves at lightning speed and is run by 19-year-olds whereas AOL is a massive behemoth of a corporation [...]

// a tale of advertising: tv/radio, brands & branding, the internet
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In the spirit of nostalgia and video game-inspired drinks, comes this little gem. Mario Power-Up Energy Drink was apparently part of some promotional extravaganza during which many many games were played at Nintendo World right here in New York. Sadly, I missed that event.
So what do we think, should this be an actual product? Can [...]

// a tale of brands & branding, design: packaging, video games
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