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	<title>Comments on: 5 Steps to Navigate the Domain Name Branding Maze</title>
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	<link>http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/</link>
	<description>Design and Branding from Prescott Perez-Fox</description>
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		<title>By: Domain Name Branding on PerezFox.com</title>
		<link>http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-158</link>
		<dc:creator>Domain Name Branding on PerezFox.com</dc:creator>
		<pubDate>Tue, 11 Dec 2007 02:02:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-158</guid>
		<description>[...] I was the guest poster on Prescott&#8217;s blog.  If you get a chance, check out my post called 5 Steps to Navigate the Doman Name Branding Maze on Prescott&#8217;s blog.  Then take some time to read through some of Precott&#8217;s posts, [...]</description>
		<content:encoded><![CDATA[<p>[...] I was the guest poster on Prescott&#8217;s blog.  If you get a chance, check out my post called 5 Steps to Navigate the Doman Name Branding Maze on Prescott&#8217;s blog.  Then take some time to read through some of Precott&#8217;s posts, [...]</p>
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		<title>By: Susan Gunelius</title>
		<link>http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-157</link>
		<dc:creator>Susan Gunelius</dc:creator>
		<pubDate>Tue, 11 Dec 2007 01:47:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-157</guid>
		<description>I completely agree, Prescott.  Using a .net or another extension can make even the best domain name useless initially because everyone checks the .com address first if they don&#039;t have the URL memorized.  The effort required to look beyond the .com if that doesn&#039;t work on the first try in a search is often too much for people to pursue.

Thanks for letting me take up some space on your blog!</description>
		<content:encoded><![CDATA[<p>I completely agree, Prescott.  Using a .net or another extension can make even the best domain name useless initially because everyone checks the .com address first if they don&#8217;t have the URL memorized.  The effort required to look beyond the .com if that doesn&#8217;t work on the first try in a search is often too much for people to pursue.</p>
<p>Thanks for letting me take up some space on your blog!</p>
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		<title>By: Susan Gunelius</title>
		<link>http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-797</link>
		<dc:creator>Susan Gunelius</dc:creator>
		<pubDate>Tue, 11 Dec 2007 01:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-797</guid>
		<description>I completely agree, Prescott.  Using a .net or another extension can make even the best domain name useless initially because everyone checks the .com address first if they don&#039;t have the URL memorized.  The effort required to look beyond the .com if that doesn&#039;t work on the first try in a search is often too much for people to pursue.

Thanks for letting me take up some space on your blog!</description>
		<content:encoded><![CDATA[<p>I completely agree, Prescott.  Using a .net or another extension can make even the best domain name useless initially because everyone checks the .com address first if they don&#8217;t have the URL memorized.  The effort required to look beyond the .com if that doesn&#8217;t work on the first try in a search is often too much for people to pursue.</p>
<p>Thanks for letting me take up some space on your blog!</p>
]]></content:encoded>
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		<title>By: Prescott</title>
		<link>http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-156</link>
		<dc:creator>Prescott</dc:creator>
		<pubDate>Mon, 10 Dec 2007 23:10:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-156</guid>
		<description>The whole process is made more difficult by the fact that people are brainwashed by &quot;dot com&quot;. Having .org, .net or anything international (eg, .co.uk, .ca) means that folks are likely to forget your domain on first try or wind up someplace else by mistake. In the case of Whitehouse.com or Factcheck.com, this can lead to some foot-in-mouth moments.

I have heard the case that bands, especially up-and-coming acts, should choose their name ONLY if they can get the .com. Even with the popularity of MySpace, etc., fans with short attention spans and terrible memories need that accessibility that only comes from owning .com domain name.</description>
		<content:encoded><![CDATA[<p>The whole process is made more difficult by the fact that people are brainwashed by &#8220;dot com&#8221;. Having .org, .net or anything international (eg, .co.uk, .ca) means that folks are likely to forget your domain on first try or wind up someplace else by mistake. In the case of Whitehouse.com or Factcheck.com, this can lead to some foot-in-mouth moments.</p>
<p>I have heard the case that bands, especially up-and-coming acts, should choose their name ONLY if they can get the .com. Even with the popularity of MySpace, etc., fans with short attention spans and terrible memories need that accessibility that only comes from owning .com domain name.</p>
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		<title>By: Prescott</title>
		<link>http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-796</link>
		<dc:creator>Prescott</dc:creator>
		<pubDate>Mon, 10 Dec 2007 23:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.perezfox.com/2007/12/10/5-steps-to-navigate-the-domain-name-branding-maze/#comment-796</guid>
		<description>The whole process is made more difficult by the fact that people are brainwashed by &quot;dot com&quot;. Having .org, .net or anything international (eg, .co.uk, .ca) means that folks are likely to forget your domain on first try or wind up someplace else by mistake. In the case of Whitehouse.com or Factcheck.com, this can lead to some foot-in-mouth moments.

I have heard the case that bands, especially up-and-coming acts, should choose their name ONLY if they can get the .com. Even with the popularity of MySpace, etc., fans with short attention spans and terrible memories need that accessibility that only comes from owning .com domain name.</description>
		<content:encoded><![CDATA[<p>The whole process is made more difficult by the fact that people are brainwashed by &#8220;dot com&#8221;. Having .org, .net or anything international (eg, .co.uk, .ca) means that folks are likely to forget your domain on first try or wind up someplace else by mistake. In the case of Whitehouse.com or Factcheck.com, this can lead to some foot-in-mouth moments.</p>
<p>I have heard the case that bands, especially up-and-coming acts, should choose their name ONLY if they can get the .com. Even with the popularity of MySpace, etc., fans with short attention spans and terrible memories need that accessibility that only comes from owning .com domain name.</p>
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