Welcome to the Neighborhood
New York’s newest, and largest Apple store is open for business. The new store, located at West 14th St. and 9th Ave. is a massive three-level behemoth with a giant glass spiral staircase that puts the 5th Ave. location to shame. Like many other buildings in the Meatpacking District, the building was once a warehouse, or some other light industrial nonsense. Sadly though, this new spot won’t be open 24 hours, like the 5th Ave. one.
More importantly for me, the 14th St. location is much more convenient to access via the L train. One of the few perks of living in Williamsburg, you can get to the West Side pretty quickly. Take that, Upper East Side!
I headed out to the opening tonight, just to take some photos, and like I suspected, there was a massive line of folks clambering to get across the threshold before stocks of free t-shirts and posters ran dry. I didn’t even attempt to wait in the snaking queue. The mob was impressive, but doesn’t compare with the opening of the London store back in 2004.
