Cherry Chocolate Rain
// 29 November 2007, 14:50
In the bizarro marketing moment of the week (possibly, month), Dr. Pepper has teamed up with internet musical sensation Tay Zonday to introduce a new product called “Cherry Chocolate Rain”. Perhaps stranger than the premise, is the method by which they display the product, an absurd mock-parody rap video. Trouble is, I can’t figure out [...]
// a tale of advertising: tv/radio, brands & branding, music, the industry
// 4 Comments »