BMW-Starbucks Coffee Machine

2007.11.28 14:14

Starbucks and BMW

“In collaboration with BMW Group DesignworksUSA and Saeco, the leading coffee machine manufacturer, Starbucks has developed a unique espresso machine for domestic use.”

I had a bit of a brand spasm when I read this the other day. Unlike previous brand team-ups by which I was thoroughly puzzled (ahem, Nickelodeon-Marriott?), this one makes a great deal of sense; BMW makes precision machinery, Starbucks knows a thing or two about coffee, and Saeco is a bond between them. Cross-branding the way it was meant to be.

So how does the new coffee maker look? Pretty damn cool, I say. But it’s no Porsche-LaCie harddrive.

BMW coffee machine

Many more details, including concept sketches available from the original article. »


7 Comments »
a tale of brands & branding, computers & gadgets
  • http://kitchenmanor.com Coffee Machines

    I love blogs like this one. You are 100% on point. Do I detect the least bit of sarcasm in your writing (re: BMW-Starbucks Coffee Machine)? Keep up the good work, I was looking around for information about Coffee Machines when I say a link to here.

  • http://kitchenmanor.com Coffee Machines

    I love blogs like this one. You are 100% on point. Do I detect the least bit of sarcasm in your writing (re: BMW-Starbucks Coffee Machine)? Keep up the good work, I was looking around for information about Coffee Machines when I say a link to here.

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    Here through your article, I find BMW has not failed at all in delivering the spirit represented by their brands into the Starbucks Coffee Machine. I’ve seen China-made Cell phones with BMW brands. So far I have concluded branding business is the next great step to go for well-known car manufacturers. Ferrari has been ahead with Cell phones, Segway, Amusement parks, Notebooks and so on, while for BMW,

  • http://www.sport-cars.org/serve.php?t=bmwz4mroadster BMW Z4 M Roadster

    Here through your article, I find BMW has not failed at all in delivering the spirit represented by their brands into the Starbucks Coffee Machine. I’ve seen China-made Cell phones with BMW brands. So far I have concluded branding business is the next great step to go for well-known car manufacturers. Ferrari has been ahead with Cell phones, Segway, Amusement parks, Notebooks and so on, while for BMW,

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  • http://www.6i6.de/vergleich-private-krankenversicherung.html Private Krankenversicherung

    Very good blog and comments. Thanks and best regards Private Krankenversicherung

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