BMW-Starbucks Coffee Machine
“In collaboration with BMW Group DesignworksUSA and Saeco, the leading coffee machine manufacturer, Starbucks has developed a unique espresso machine for domestic use.”
I had a bit of a brand spasm when I read this the other day. Unlike previous brand team-ups by which I was thoroughly puzzled (ahem, Nickelodeon-Marriott?), this one makes a great deal of sense; BMW makes precision machinery, Starbucks knows a thing or two about coffee, and Saeco is a bond between them. Cross-branding the way it was meant to be.
So how does the new coffee maker look? Pretty damn cool, I say. But it’s no Porsche-LaCie harddrive.
Many more details, including concept sketches available from the original article. »
// a tale of brands & branding, computers & gadgets
// 4 Comments »
// 20 December 2007, 15:11
I love blogs like this one. You are 100% on point. Do I detect the least bit of sarcasm in your writing (re: BMW-Starbucks Coffee Machine)? Keep up the good work, I was looking around for information about Coffee Machines when I say a link to here.
// 29 December 2007, 01:14
[...] graphics, interiors, music and other branding elements. They’ve also lent their name to coffee machines and supermarket products, all with the same sense of style and control. Want to know more? Check [...]
// 12 February 2008, 15:58
Here through your article, I find BMW has not failed at all in delivering the spirit represented by their brands into the Starbucks Coffee Machine. I’ve seen China-made Cell phones with BMW brands. So far I have concluded branding business is the next great step to go for well-known car manufacturers. Ferrari has been ahead with Cell phones, Segway, Amusement parks, Notebooks and so on, while for BMW,
// 23 September 2008, 05:01
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