“In collaboration with BMW Group DesignworksUSA and Saeco, the leading coffee machine manufacturer, Starbucks has developed a unique espresso machine for domestic use.”
I had a bit of a brand spasm when I read this the other day. Unlike previous brand team-ups by which I was thoroughly puzzled (ahem, Nickelodeon-Marriott?), this one makes a great deal [...]

// a tale of brands & branding, computers & gadgets
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Every Olympic Games needs a mascot, right? Well the Canadians have come through with their adorable new ambassadors for the 2010 Winter Games. And boy are they cute!
From a post on Dexigner comes a bit more info (in the form of a run-on sentence) about the mascots’ origin:
Designed by the Vancouver-based company Meomi Design, Miga, [...]

// a tale of brands & branding, national identities
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