BMW-Starbucks Coffee Machine
“In collaboration with BMW Group DesignworksUSA and Saeco, the leading coffee machine manufacturer, Starbucks has developed a unique espresso machine for domestic use.”
I had a bit of a brand spasm when I read this the other day. Unlike previous brand team-ups by which I was thoroughly puzzled (ahem, Nickelodeon-Marriott?), this one makes a great deal [...]
// a tale of brands & branding, computers & gadgets
// 4 Comments »