McDonald’s to take on Starbucks!
// 14 November 2007, 13:51
Let’s get ready to rumble! *DING*
McDonald’s, long-rumoured to be America’s top purveyor of coffee (take that, Dunkin’ Donuts!), is setting their sights on Starbucks with their newest effort to sell specialty coffee products. According to an article from AdAge, the product lineup will include “smoothies, frappes and bottled beverages — priced just below that of [...]
// a tale of brands & branding, design: packaging
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