T-Mobile Owns Magenta?
// 05 November 2007, 08:34
We know that colour is a powerful tool in branding, but can a company own a colour as widespread and ubiquitous as Magenta? According to Deutsche Telekom (DT), the owners of T-Mobile, yes, they can.
Colourlovers has the story (although they’re not really a news org) about how T-Mobile, as part of their trademark application, included [...]
// a tale of brands & branding, computers & gadgets
// 3 Comments »