// 29 November 2007, 14:50
In the bizarro marketing moment of the week (possibly, month), Dr. Pepper has teamed up with internet musical sensation Tay Zonday to introduce a new product called “Cherry Chocolate Rain”. Perhaps stranger than the premise, is the method by which they display the product, an absurd mock-parody rap video. Trouble is, I can’t figure out [...]
// a tale of advertising: tv/radio, brands & branding, music, the industry
// 3 Comments »
// 28 November 2007, 14:28
“In collaboration with BMW Group DesignworksUSA and Saeco, the leading coffee machine manufacturer, Starbucks has developed a unique espresso machine for domestic use.”
I had a bit of a brand spasm when I read this the other day. Unlike previous brand team-ups by which I was thoroughly puzzled (ahem, Nickelodeon-Marriott?), this one makes a great deal [...]
// a tale of brands & branding, computers & gadgets
// 3 Comments »
// 28 November 2007, 11:17
Every Olympic Games needs a mascot, right? Well the Canadians have come through with their adorable new ambassadors for the 2010 Winter Games. And boy are they cute!
From a post on Dexigner comes a bit more info (in the form of a run-on sentence) about the mascots’ origin:
Designed by the Vancouver-based company Meomi Design, Miga, [...]
// a tale of brands & branding, national identities
// 2 Comments »
// 27 November 2007, 23:06
Speaking of audio branding, this story hit the papers this morning, and I was tipped by my mate Daniel in London. Emma Clarke, the voiceover artist responsible for the familiar announcements on the London Underground has been sacked by Transport for London for comments made on her own website.
Clarke had a series of mock announcements [...]
// a tale of Britain, brands & branding, national identities
// No Comments »
// 26 November 2007, 23:50
I just read an article sonic branding, so I remembered this video I saw featuring the Windows startup screens through the ages. It’s great to see the evolution of graphics overall, but also to see how the aesthetics change somewhat over time. Brands are, after all, allowed to evolve.
So what do we think of the [...]
// a tale of brands & branding, computers & gadgets
// No Comments »
// 26 November 2007, 23:30
This one’s pretty self-explanatory: free fonts that aren’t crap. These are truly beautiful typefaces so I encourage everyone to explore these in your next design project. You know, if possible.
Via the always-useful Smashing Magazine
List Here ยป
I’ve seem to be commenting more and more on typography, such as here, here, here and here.
// a tale of design, the internet
// No Comments »
// 24 November 2007, 14:59
A cyclist in New York was killed on the Manhattan Bridge after he and a friend ended up in the wrong lane. The blame for this confusion lays with the signage, which here in New York can often be ambiguous, hard-to-read, obstructed, or some combination thereof.
Gothamist has the story, head over there to read more. [...]
// a tale of New York, design
// No Comments »
