Excellent ad from BBDO Dusseldorf. I love the European ads that feature zero copy of any kind. Just a logo in the corner. In a way they’re like puzzles, where we, the viewers, have to figure it out.
In this case, they didn’t say a word, and yet tell the tale of how inferior the [...]

// a tale of advertising: print
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HOW magazine just wrapped the judging for their annual design competition(s). As usual, judges have waded through a cavernous room packed to the rafters with design, and amid the noise and haste emerged a few trends. According to Editor Bryn Mooth:
… some of the trends we’ve seen repeatedly in recent years seem to be on [...]

// a tale of design, design: packaging, design: print, the industry
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