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You know you’ve created a great product when people build and wear it as a halloween costume:

Yes, Apple has a fanatical fan base, but this is a sign of our culture that brands can penetrate the collective mind so quickly and powerfully to evoke crime. Yes, these animated displays are the actual iPhone displays found at Apple stores. I’m not sure of the whole story, but it makes sense from looking at them. Can these be easily made?

Let me switch topics for a moment to advertising- and brand-related halloween costumes.

A great photo from a few years back of Matt Sabia (left) and his friend who dressed as Sprout and the Green Giant.

Sure, you could always bust out with the classics like Cap’n Crunch, Tony the Tiger or the Michelin Man, but it’s always in good humour (no pun intended) to sport something from recent consumer memory. I recall, although sadly without photo evidence, a young man at a Drexel halloween party dressed up as the obnoxious bloke from those milk commercials — you know, the guy in a white t-shirt and oversized milk carton taunts basketball players on a playground. Hi-larious.

// a tale of advertising: tv/radio, brands & branding, computers & gadgets
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