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This is Perez-Fox.com, the portfolio and blog of Prescott Perez-Fox. For commentary on the world of branding, advertising, national identities, the Internet, and graphic design in general, read on below. If you're interested in some of my work, check out the portfolio page. Got something to say? Leave a comment on the blog or get in touch by other means.

BusinessWeek gets bold

BusinessWeek

Brand New has a great new write-up on BusinessWeek and their new identity, minus the serifs. The new looks is simpler and cleaner, but also more informal. Is BW re-adjusting their sights (ie, setting them lower) or just re-calibrating for the new world of Internet and other new media?

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