Building a Better Brand
2007.10.16 10:10
It is my curse, or perhaps simply my OCD, but I read every ounce of brand-drivel I can get my hands on. Not so bad when it comes from the design press, but bloody torturous when it’s marketing types spinning the numbers at me.
Anyway, Business Week are tackling the sensitive and subtle science of brands in a recent article. Have a read and perhaps learn something new. (Spoiler Alert: Brands are important)
•• Article Here »
