Today is New York Day, apparently. I just learned from Dexigner (via the NY Times) that the trademark NYC yellow cabs will be sporting some new ink on their broadsides. The old standby of that fare chart, which made its way onto t-shirts but otherwise garnished little attention, is no more. Enter the new, sterile [...]

// a tale of New York, WTF
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NYC & Co., the City’s marketing and tourism agency, has unveiled a new website and online campaign aimed at attracting international visitors to Gotham. The campaign was created by BBH, a highly-decorated and -celebrated British agency. Skipping the immediate ironies, let’s take a look at what’s happening here.
The new campaign features New York as this [...]

// a tale of Britain, New York, brands & branding, national identities
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It is my curse, or perhaps simply my OCD, but I read every ounce of brand-drivel I can get my hands on. Not so bad when it comes from the design press, but bloody torturous when it’s marketing types spinning the numbers at me.
Anyway, Business Week are tackling the sensitive and subtle science of brands [...]

// a tale of brands & branding, the industry
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