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This is Perez-Fox.com, the portfolio and blog of Prescott Perez-Fox. For commentary on the world of branding, advertising, national identities, the Internet, and graphic design in general, read on below. If you're interested in some of my work, check out the portfolio page. Got something to say? Leave a comment on the blog or get in touch by other means.

What Men Want

This ad turned up today on Digg (via Best Week Ever) and had me chuckling. Brilliant use of self-mockery, as these advertisers are finally taking a stab at the home-grown hackery that is daytime lawyer ads. Next on the chopping block, family-owned car dealerships and eateries advertising on cable. (please, please hire a spokesman, people)

Slip in a “Pokémon” and “rugby” and you’ve got me. And remove a few of the “sex”s — enough is enough. I mean, jeez.

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