America's Greatest Brands
Found a website called superbrands.com which features PDF case studies/overviews for some of the country’s biggest and best-known brands. Apparently, the whole thing assembled by something called the American Brand Council — which I can only imagine as some super-secret society sitting around a massive stone table with their fingertips touching.
If you’re looking for info, check them out. And don’t forget to check out the UK version as well. You’ll finally be able to understand my references to Fairy Liquid.