Starbucks forbidden in Forbidden City
// 25 September 2007, 12:38
A traditional Chinese cafe has opened in the Forbidden City where a Starbucks had been. The Starbucks was forced to close from the torrent of protests and accusations of “tarnishing the historical site.”
BBC tells the story of how the Starbucks had been a sore spot for the Chinese since it opened in 2000.
Of course this [...]
// a tale of China, brands & branding, national identities
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