What’s a Surcharge?
// 22 September 2007, 11:36
A few weeks ago, this ad for Time Warner Cable popped up on local TV. Overall, it’s a pretty good spot; it paints Verizon as evil and greedy with their constant surcharges and fees, and therefore offers Time Warner as a cheaper, friendlier alternative.
Introducing the character of “Sir Charge” is where it gets sticky. While [...]
// a tale of advertising: tv/radio, national identities
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