Welcome

Oh, there you are. You've managed to find Perez-Fox.com, featuring the portfolio and blog of Prescott Perez-Fox. For commentary on the world of branding, advertising, national identities, the Internet, and graphic design in general, read on below. If you're interested in some of my work, check out the portfolio page. Got something to say? Leave a comment on the blog or get in touch by other means.

Photoshop’s New Logo

Photoshop's new logo

Who knew! Apparently, at this year’s PhotoshopWorld conference, Adobe quietly debuted a new logo for their flagship image editing software. As you can see from the above, it’s a clear departure from the new logo stylings of CS3, which were drastic enough in their own right.

So here’s the million dollar question? Since when does Photoshop have or need a logo? I remember back in the days pre-Creative Suite when the lense filters with the single eye were a sort of visual trademark, but they ditched that for the feathers, and then the blue square. Check out this page which runs down the complete evolution of Adobe Photoshop by the splash pages. (through to version CS2)

Photoshop 5.0
Photoshop 5.0, ah the good old days.

But here’s the trouble: this logo comes completely out of left field and reeks of 2001 plasticy bubbly-ness. I see how the P is also a talking bubble, but Photoshop isn’t really about communication in the traditional linguistical sense. Unless the complete series of design software follows suit and enacts similar logos, I say boo and hiss, and shake my in disapproval. We’ll see where this goes..

Found this on Dave Cross’s blog and was pointed to the official Adobe page for Photoshop [and family].

// share this
  • Twitter
  • email
  • Digg
  • Reddit
  • Slashdot
  • StumbleUpon
  • Facebook
  • LinkedIn
  • NewsVine
  • Print

One Response

  1. [...] outro lado, como Perez-Fox falou: desde quando o Photoshop têm ou precisa de uma logo? O símbolo mais lembrado das versões antigas do Photoshop é o olho, geralmente vendo através de [...]