Brand Extensions: Bringing it home
// 31 August 2007, 13:02
Brand extensions have been on my mind lately. Not only because Susan G over at BrandCurve has been talking about them, but also because it’s kind of what I’m up to at work these days. I recently stepped ankle-deep into the brand extensions puddle with my purchase of a new office chair from Staples. It [...]
// a tale of brands & branding, design: product
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