To spread awareness about HIV/AIDS, a group of youngsters in Lima, Peru began the viral marketing campaign to end all others — tagging real life people, without their knowledge, with stickers that say “you may be a carrier and not even know it”.
Unsuspecting suckers become walking billboards.In this case the cause is beneficial to society, [...]

// a tale of advertising: outdoor
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Add this to the ever-evolving lexicon of technology-inspired terminology. Bacn is the new term for those emails that invariably arrive in your inbox, but don’t demand your attention — or even deserve it.
Bacn is the blanket term for all those newsletters, alerts, updates, offers, and other messages from sources you know and trust, but [...]

// a tale of the internet
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