Logo Created by a 6-year-old
This turned up on digg this morning and I had to make a note of it. Apparently, this logo is the actual logo currently in use by Check Point Software Technologies. According to the poster, it was created by the CEO’s 6-year-old daughter.
The funny thing is that they use this logo integrated into their highly-templated website! Total clash of styles.
But on a serious note, this is a truly sad abuse of the design profession. People, please don’t let 6-year-olds design things. Use a professional, ask for his opinions, his expertise. Trust his training, investigate his portfolio, do research. Pay money for services. Build a relationship. Leave your 6-year-old in first grade.
But I gotta say, for a 6-year-old, it’s pretty well constructed.
// a tale of brands & branding
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// 17 August 2007, 17:29
Its appalling. Plus you would think that a six-year-old would come up with something much more original! It looks like something an ICT teacher would draw on a white board in front of a preschool class…
// 19 August 2007, 00:17
Great post, Prescott! Not only did you give me a good laugh, but your point carries across all aspects of marketing and business — leave the kids at home. I even talk about that in the copywriting book I’m working to publish using the example of local car dealerships as notoriously being guilty of turning ads into home movies.
// 17 September 2007, 13:02
Seems like they have changed or throw away the logo. I can’t see it on the checkpoint website. Maybe you have a screenshot, cause I just can’t imagine ;D
// 17 September 2007, 14:05
Hilarious. The logo is there in the top-right corner, although it is quite small.
It does look out of place. He might have put the logo on the contact page or somewhere a little less conspicuous. Or even just left it as the favicon. But it melts your heart, doesn’t it? What a wonderful thing that man has done for his daughter!
// 17 September 2007, 21:01
Been there but it was by a 40 year old who created some psychedelic rainbow logo from powerpoint.
We used the idea but made it more professional and he ended up firing us
// 18 September 2007, 00:34
Thanks everyone for leaving comments, I appreciate it.
Mandy, the large version of the logo is buried deep inside the site, somewhere in their “press kit”. I’m not sure how I found that section, however.
Jermayn, I can’t believe that you all got fired, that’s absurd. One day, when I run my own studio, I will explicitly ban anything made in Powerpoint. That goes for clients too. Anything ‘designed’ using Microsoft Office should be treated as radioactive.
// 18 September 2007, 08:41
If the story is for real, its absolutely lovely and adorable..
I really like the thought that a money orientated company has somewhere something like a heart buried…
// 06 October 2007, 00:58
[...] foxy Mr Prescott Perez-Fox comments on a logo designed by a six year old for what appears to be a large company. I can’t decide whether to laugh or cry on behalf of [...]
// 06 October 2007, 03:50
[...] foxy Mr Prescott Perez-Fox comments on a logo designed by a six year old for what appears to be a large company. I can’t decide whether to laugh or cry on behalf of [...]
// 06 October 2007, 04:46
It’s like what they did for the London olympics logo…oh, wait, that wasn’t done by a 6 year old…
// 07 October 2007, 12:45
The CEO, I repeat the CEO’s 6 yr old daughter. I can honestly say if it was anyone elses 6 yr old, fat chance it would be used.
// 08 October 2007, 03:07
No one will take their site seriously when they see that logo up there.
// 08 October 2007, 16:36
It was link bait and it worked.
// 13 October 2007, 16:05
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