Brand extensions have been on my mind lately. Not only because Susan G over at BrandCurve has been talking about them, but also because it’s kind of what I’m up to at work these days. I recently stepped ankle-deep into the brand extensions puddle with my purchase of a new office chair from Staples. It [...]
// a tale of brands & branding, design: product
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Only from Europe.
Selling men’s underwear is always a tricky business. Because a lot of men are self-aware (in not completely insecure) they don’t like the fact that most underwear boxes feature hulking muscly men with their bits pointed out at your from the front of the package! My good friend Charlie once remarked “they [...]
// a tale of advertising: print, fashion, national identities
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One could debate the difference between a ‘doll’ and an ‘action figure’, but one glance at this list of bizarre and inappropriate dolls and anyone will agree that these are worth some mention, if only for their ridiculous nature.
I won’t spoil the finale for you, but let me just say that along these same lines [...]
// a tale of national identities
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Just to prove the Internet is in fact a collection of all things random, here is a brilliant site that catalogs a massive collection of French manhole covers.
I love how the designs vary so dramatically from the simple and modernist to the ornate and fanciful. Plus many of them feature town-marks and other metrobrands. Do [...]
// a tale of design, national identities
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The US Open is upon us once again here in New York. And for the next fortnight, all eyes will be fixed on Maria Sharapova, among others. Tennis’ new blonde bombshell will be defending her title wearing a line of apparel inspired by New York City. What, huh?
The designs, created in collaboration with Nike senior [...]
// a tale of New York, brands & branding, fashion
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To spread awareness about HIV/AIDS, a group of youngsters in Lima, Peru began the viral marketing campaign to end all others — tagging real life people, without their knowledge, with stickers that say “you may be a carrier and not even know it”.
Unsuspecting suckers become walking billboards.In this case the cause is beneficial to society, [...]
// a tale of advertising: outdoor
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Add this to the ever-evolving lexicon of technology-inspired terminology. Bacn is the new term for those emails that invariably arrive in your inbox, but don’t demand your attention — or even deserve it.
Bacn is the blanket term for all those newsletters, alerts, updates, offers, and other messages from sources you know and trust, but [...]
// a tale of the internet
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