Welcome

Oh, there you are. You've managed to find Perez-Fox.com, featuring the portfolio and blog of Prescott Perez-Fox. For commentary on the world of branding, advertising, national identities, the Internet, and graphic design in general, read on below. If you're interested in some of my work, check out the portfolio page. Got something to say? Leave a comment on the blog or get in touch by other means.

Design better with C.R.A.P.

No, this is not a criticism on everyone else’s designs skills, it’s actually a technique for making better design. C.R.A.P. stands for Contrast, Repetition, Alignment and Proximity. A good rule of thumb for those who are tackling basic design, but for practicing designers, you should know this by now. From Lifehack.org

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