I can’t believe I’m linking to Modern Drunkard Magazine, but they in fact compiled a list of the greatest alcohol icons throughout history. The article is actually pretty in-depth, giving a bit of history and examples of those same icons.

Of course, Brandcurve keeps it real with a short and sweet list.:

1. The Striding Man: Johnnie Walker Scotch Whisky
2. The Hamm’s Bear: Hamm’s Beer
3. Captain Morgan: Captain Morgan’s Original Spiced Rum
4. The Guinness Toucan: Guinness Stout
5. Mr. Boston: Mr. Boston Distillery
6. The Girl in the Moon: Miller High Life Beer
7. The Blue Bull: Schlitz Malt Liquor
8. The Wild Turkey: Wild Turkey Bourbon
9. The Jager Deer: Jagermeister Liqueur
10. The Bacardi Bat: Bacardi Rum

Um, what happened to the St. Pauli Girl? But if you ask me, two of the greatest alcohol mascots are fictitious! I think these clips need no explanation.

Sam Jackson, by Dave Chapelle

Duffman, mascot of Duff Beer, from The Simpsons

// a tale of brands & branding, design: packaging
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