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Coke: Top Brand for 2007

Coke can
Coke? They must be new, I’ve never heard of ‘em.

It seems we’re always being told who the top brands, companies, cars, and products are. Those superlatives come from a variety of sources, and this time around its The Consumerist who tells us that Coke, for the first time, is the winner of some new Harris poll.

Poll takers give “spontaneous answers” when asked the following question: “We would like you to think about brands or names of products and services you know. Considering everything, which three brands do you consider the best?”

So what’s your verdict? Is Coke the top brand above those old favourites like Apple, Google, Whole Foods, etc. Personally, I’m a Pepsi drinker, but when I’m out I will invariably order a “coke with a lime”. Damn you for branding common everyday speech!

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