No Logo (sort of)
// 18 April 2007, 22:09
You know how sports franchises have gone sponsorship mad over the past 50 years? Yea, well they take it seriously.
Brian Urlacher of the Chicago Bears was fined $100,000 for wearing a cap featuring the logo of a sponsor that was no officially sanctioned by the NFL. Read the AP story on ESPN.
This raises a [...]
// a tale of brands & branding, the industry
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