NYC Subway Condoms a Hit
// 06 April 2007, 21:44
Sex and the Subway is not the newest hit show on HBO, but rather than the concept behind cleaning up this city, one [bloke] at a time. We’ve all seen how the Subway system can be commoditised and sold in brilliant fashion — from t-shirts, to mugs, to my Snapple project from a while back. [...]
// a tale of New York, brands & branding, design: packaging
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