As of today, I am officially a freelancer (again). It’s a long story, and one that I don’t really care to discuss on the blog, but it means that I’ll have to change my tactics a fair amount. It’s somewhat scary, as freelancing for me means uncertainly followed by worrying, followed by more uncertainty. Oy.
Luckily, [...]
// a tale of the industry
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If you read this blog astutely, you’ll know that I hate the new trend in people-branding, led by that Paris Hilton and Britney Spears crowd. The comodisation of people (especially celebrities) is a thing, no matter how much I may snicker.
Kate Moss, the troubled and always scrutinised British supermodel, is now a brand. Officially. [...]
// a tale of Britain, brands & branding, fashion
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From the always revelent folks over at Under Consideration comes a great little tune featuring our favourite* phrase so oft spoken by our clients.
* - and by favourite, of course I mean least-favourite
And don’t forget to check out the blog entitled “Make The Logo Bigger“, for some astute and witty observations (mainly about advertising)
Listen to [...]
// a tale of music, the industry
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I love reading Seth Godin’s blog because he gets straight to the point with no faffing about. In fact, I would hope to emulate this blogging style and maybe someday, someone will same the same thing about mine.
Ok, to the point — Seth has posted a little something called “The Brand Formula“. Read it on [...]
// a tale of brands & branding
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Straight from the horse’s mouth, Adobe themselves have guidelines on their website stating how Photoshop, being a trademark should never be used as a verb:
The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or [...]
// a tale of brands & branding, the industry
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Everyone at works things I’m a bit bizarre because I keep a binder-clipped stack of discarded Murphy’s Law quote-of-the-day calendar sheets on my desk. I use it to write stuff on, like a notepad, but less wastefull because I am re-using a resource that would otherwise go straight in the bin without serving any purpose.
Turns [...]
// a tale of design
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From FreelanceSwitch, an awesome new site for freelancers, comes a cheeky list (with cartoons) of the different types of clients, and how to handle them.
I think it would be most useful if we produced such a list FOR clients, and how not to become these different types. Ugh, this is hard. But funny.
// a tale of the industry
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