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DQ 2.0

// 23 March 2007, 23:22


Dairy Queen’s current logo, and the new one

You know that feeling of terrible disappointment when you leave ice cream out too long and it turns into a soupy mess of room temperature sugar-goo? Yea, that’s what I felt when I saw the new Dairy Queen logo over on BrandNew. (which is a fuckin awesome blog). Check out the post to read the some harsh comments on the logo and the Press Release. I suppose this is the logo equivalent of Sanjaya Malakar.

I seriously try not to pick apart other people’s work or to make fun of the creative outcomes on what was obviously a big ordeal, but this logo re-design is a whole lotta nothing! Maybe they were just chasing Baskin Robbins and their equally stupid logo (which I commented on a while back).

If you ask me, they should have gone “web 2.0″ and busted out with a logo that looks something like this.

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One Response

  1. mkeefeDESIGN & Photography » Blog Archive » Worst logo ever
    // 09 June 2007, 00:58

    [...] it’s official this hideous thing is the worst logo ever.. and I thought the Dairy Queen logo was bad. The torch has been passed and the Olympic brand has been flushed down the [...]

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