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This is a quick example of why you should really think through very thoroughly the name of your brand, product, company, service, programme, or anything else that requires naming. Although there are many silly names out there, today’s instance is about appropriateness.

My co-worker, Nate, exclaimed how in running across a scholarship program for the “Auschwitz Jewish Center Institute”, that he thought it was fake. Turns out, nope, it’s real. Check out the site. (Actually, I think the logo is pretty cool)

It’s great that Germany and Poland can get together and do something useful for Jewish students, but maybe they should re-think the naming scheme. Usually, when we hear Auschwitz, we think of death and decay and the torturing that follows. Not exactly the sorta thing you sign right up for. Kinda reminds me of when Wyclef and co. started the “Refugee Camp” for ghetto kids in the summer. Anything to get ‘em outta the projects, I suppose.

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