Marmite-Guinness
No, that’s not an even-crazier last name to my own, it’s the new hybrid product invading from the British Isles this Spring.
From The Times News Blog, London, comes the story of how two of the most acquired tastes in British-Irish cuisine. This St. Patrick’s Day comes a special run of Marmite produced from Guinness, specifically. Marmite is essentially the leftover yeast-crud from the beer-brewing process – so you figure since Guinness is not quite the same as beer, the yeast goo will be different as well.
So, if you’re in the mood for salty, bitter, almost meaty and other strange adjectives that shouldn’t describe your morning toast, head over to your local Waitrose and grab a pot!
(no idea yet on where to find these in New York. Check eBay)
// a tale of Britain, brands & branding, design: packaging
// 2 Comments »
// 10 May 2009, 04:29
I usually do not post in Blogs but your blog forced me to, amazing work.. beautiful …
// 21 August 2009, 15:30
[...] first time that Marmite has done a brand extension and created a special edition. A few years ago, I commented on the Guinness Marmite released for St. Patrick’s Day. That too featured a sharp packaging design to highlight the [...]