// 31 October 2006, 10:40
Windows, you sad, sad thing. Let’s not go into the whole Mac-vs-Windows debate; let’s instead take a look at the packaging for the new Windows Vista and Office products. (or at least some of them.)
Vista Home Basic
Office 2007 Professional
Office 2007 Home & Student Edition
Now, I think the design is rather benign. Not brilliant, not terrible. [...]
// a tale of design: packaging
// No Comments »
// 21 October 2006, 18:14
New York is a very portable brand. One of those I Love NY t-shirts, a statue of liberty, maybe a pizzeria, and you’re all set. And since Americans love outsourcing, I was only mildly shocked to discover that one of New York’s most classic icons, the manhole cover is actually made in India.
The rest [...]
// a tale of New York
// No Comments »
// 20 October 2006, 09:24
Every culture has different rites and rituals for honouring the dead, and since ours is such a capitalist, money-driven society, it only makes sense that the dead are now being used as marketing tools.
eternalimage.net is a company which has signed up with Major Leage Baseball to put logos on coffins and urns, to forever preserve [...]
// a tale of brands & branding
// No Comments »
// 13 October 2006, 09:06
We see a lot of things in New York. Its a visual city. Some say the city is one giant ad, but in fact its more of a hastily-assembled collage of advertisements.
But recently, a line has been crossed in the guerrilla insurgency that is street advertising. Ads on Feet is a new company that [...]
// a tale of advertising: outdoor
// 1 Comment »
// 09 October 2006, 14:47
A few months ago, I joined AIGA. I had heard the debate for a while about whether or not AIGA (and other professional societies) are worth the effort and the dues fee to join. Personally, I never felt that I fully needed to be a part of AIGA, but as the year went on and [...]
// a tale of the industry
// No Comments »