Windows: Packaged to fail

Windows, you sad, sad thing. Let’s not go into the whole Mac-vs-Windows debate; let’s instead take a look at the packaging for the new Windows Vista and Office products. (or at least some of them.)

Vista Home Basic

Office 2007 Professional

Office 2007 Home & Student Edition
Now, I think the design is rather benign. Not brilliant, not terrible. [...]


Outsourcing NYC

New York is a very portable brand. One of those I Love NY t-shirts, a statue of liberty, maybe a pizzeria, and you’re all set. And since Americans love outsourcing, I was only mildly shocked to discover that one of New York’s most classic icons, the manhole cover is actually made in India.

The rest [...]


Branding the Dead

Every culture has different rites and rituals for honouring the dead, and since ours is such a capitalist, money-driven society, it only makes sense that the dead are now being used as marketing tools.
eternalimage.net is a company which has signed up with Major Leage Baseball to put logos on coffins and urns, to forever preserve [...]


Ads on Feet

We see a lot of things in New York. Its a visual city. Some say the city is one giant ad, but in fact its more of a hastily-assembled collage of advertisements.
But recently, a line has been crossed in the guerrilla insurgency that is street advertising. Ads on Feet is a new company that [...]


My Dues, Hard at Work

A few months ago, I joined AIGA. I had heard the debate for a while about whether or not AIGA (and other professional societies) are worth the effort and the dues fee to join. Personally, I never felt that I fully needed to be a part of AIGA, but as the year went on and [...]


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