Talk about living your brand!
You know that part of Broadway that people never talk about? Between Herald Square and Madison Square, upper 20s. Yea, its ghetto as shit, in case you’d think otherwise.
But I did notice something of interest in the window, branded apparel. So, in addition to the Nike swoosh, shoes now feature [...]

// a tale of New York, brands & branding
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In a stroke of Biritsh “good idea-ism”, Marmite have adopted a new squeezy bottle design to replace their traditional (104-year-old) glass jar.
Why is this a big deal? Well, because Marmite is a strange product in that is carries with it immense socio-cultural feelings and has become a quirk of British society thanks to the [...]

// a tale of Britain, design: packaging
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Ok, sorry for the obtuse Naomi Klein reference, but anyway, there are some new logos being thrown around these days, and not all of them have evolved for the better.

I really, really, hate to be that guy who critiques pieces of design for sport, but I have to note that the new Baskin Robbins logo [...]

// a tale of brands & branding
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